Seung Yong Chung is a marketing executive who co-founded Cashmere Agency and was formerly married to actress and author Diane Farr. He also appears in professional biographies as Seung Chung, the name used in Cashmere’s announcements and George Washington University’s alumni profile.
His public career centres on agency management, business development and financial planning. Cashmere’s own records document his move from president to chief executive officer, while the company’s merger announcement identifies him alongside fellow founder Ted Chung.
What is his educational and professional background?
According to George Washington University’s alumni profile, Chung holds a bachelor’s degree in finance from Virginia Polytechnic Institute and a master’s degree in information technology from GW. The university identifies him as an M.S. ’95 graduate.
The same profile lists NextLinx Corporation and Ernst & Young LLP among his previous employers. These positions form part of his professional background before his work building Cashmere.
GW describes his responsibilities at Cashmere as new business development, operations and financial planning. That combination helps explain his role within a creative agency: his work included the commercial and organisational responsibilities that support the company’s campaigns and client relationships.
How did Seung Chung help build Cashmere Agency?
Seung Chung and Ted Chung founded Cashmere in Los Angeles in 2003, according to S4Capital’s merger announcement. The announcement identifies them as two distinct co-founders.
Chung subsequently held the position of president. In a March 2021 announcement, Cashmere said he had taken on the chief executive officer role, with responsibility for the agency’s strategic direction and financial health.
The announcement also described leadership changes involving Ryan Ford and Rona Mercado. Chung’s move therefore formed part of a broader management structure, with other executives overseeing creative direction, marketing and client growth. His documented responsibilities focused on the agency’s business leadership.
What kind of marketing does Cashmere do?
Cashmere describes its approach as creating cultural relevance for brands. Its work starts with understanding audiences, their interests and the communities in which a brand can participate credibly.
The agency lists strategy, creative work, social media, experiential marketing, influencer activity, public relations, production and analytics among its services. Its approach connects audience research with campaign development and delivery across different channels.
This gives useful context to Chung’s profession. Cashmere’s work involves helping companies communicate with audiences through culture, entertainment and shared interests.
What happened in the 2021 merger?
On 8 September 2021, S4Capital announced a merger between Cashmere and Media.Monks. The company said the combination would expand its US content capabilities and its cultural strategy offering internationally.
At the time, the announcement described Cashmere as having more than 150 team members. It named Google, BMW, Netflix and Disney among the agency’s clients and noted that Taco Bell had appointed Cashmere its first Culture Agency of Record the previous month.
What is his connection to Diane Farr?
Chung is Farr’s former husband. PEOPLE’s profile of the Numb3rs cast identifies him by his full name, Seung Yong Chung, and confirms that the couple have three children.
A 2008 announcement from Sony Pictures Television independently connects Farr’s husband, named there as Seung Chung, with Cashmere. It reported the birth of their twin daughters and noted that they already had a son.
Farr later wrote about cross-cultural relationships in Kissing Outside the Lines: A True Story of Love and Race and Happily Ever After. Publisher Seal Press lists the book’s publication date as 17 May 2011 and describes it as drawing on her experience of dating, marrying and starting a family with a Korean-American man.
The book presents Farr’s perspective on love, family and prejudice. In a 2024 essay for ELLE, she referred to her divorce and explained her subsequent approach to relationships.
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