Privacy Policy

Last updated: August 2026

This Privacy Policy explains how ItsStory.co.uk (“Its Story”, “we”, “us”, or “our”) may collect, use, store, and share information when you visit or interact with our website.

We respect the privacy of our readers and aim to handle personal information responsibly and transparently.

1. Information We May Collect

The information we collect depends on how you interact with ItsStory.co.uk.

Information You Provide

You may voluntarily provide information including:

  • Your name;
  • Email address;
  • Messages and enquiries;
  • Story suggestions or tips;
  • Correction requests;
  • Newsletter subscription information, if newsletters are offered; and
  • Other information you choose to provide when communicating with us.

Information Collected Automatically

When you access ItsStory.co.uk, certain technical information may be collected automatically.

Depending on the technologies operating on the website, this may include:

  • IP address;
  • Browser and device type;
  • Operating system;
  • Approximate geographic location;
  • Pages viewed;
  • Referring pages or websites;
  • Date and time of visits;
  • Website interactions; and
  • Cookie or similar technology identifiers.

2. How We May Use Information

We may use information collected through ItsStory.co.uk to:

  • Operate and maintain the website;
  • Improve our content and reader experience;
  • Understand how visitors use our website;
  • Analyse website traffic and performance;
  • Respond to enquiries and feedback;
  • Review correction requests;
  • Manage newsletters or communications where offered;
  • Detect and prevent spam, fraud, abuse, or security threats;
  • Support and measure advertising where applicable;
  • Comply with applicable legal obligations; and
  • Establish, exercise, or defend legal rights.

3. Cookies and Similar Technologies

ItsStory.co.uk may use cookies and similar technologies.

Cookies are small files stored on a user’s device. They can be used to provide website functionality, remember preferences, understand how visitors interact with the website, measure performance, and support advertising.

Cookies used on or through our website may include:

  • Strictly necessary cookies;
  • Functional cookies;
  • Analytics cookies; and
  • Advertising cookies.

Where required by applicable law, we will request appropriate consent before using non-essential cookies.

You may also control or delete cookies through your browser settings. Restricting certain cookies may affect some website functionality.

4. Analytics

We may use analytics tools to understand how readers discover and interact with ItsStory.co.uk.

Analytics services may process information such as pages viewed, approximate location, device information, referral sources, and website interactions.

We use this information to understand our audience, evaluate website performance, and improve our content.

5. Advertising

ItsStory.co.uk may display advertisements provided by us or third-party advertising partners.

Advertising providers may use cookies and similar technologies to deliver and measure advertisements and, where legally permitted and appropriately consented to, personalise advertising.

Third-party providers operate according to their own privacy policies.

6. Affiliate Links

Some articles published on ItsStory.co.uk may contain affiliate links.

If you follow an affiliate link and subsequently purchase a product or complete another qualifying action, we may receive a commission.

This generally does not increase the price you pay.

External retailers and services are responsible for their own websites, terms, and privacy practices.

7. Legal Bases for Processing

Where UK data protection law applies, we process personal information only where an appropriate legal basis exists.

Depending on the circumstances, this may include:

  • Consent;
  • Legitimate interests;
  • Compliance with a legal obligation; or
  • Performance of a contract or steps taken at your request before entering into one.

Where we rely on legitimate interests, we consider those interests alongside the rights and interests of affected individuals.

8. Sharing Personal Information

We may share information with trusted service providers where reasonably necessary to operate ItsStory.co.uk.

These may include providers of website hosting, security, analytics, advertising, email, and other technical services.

Information may also be disclosed where reasonably necessary to comply with applicable law, respond to valid legal requests, investigate misuse, protect our rights, or protect the rights and safety of others.

9. International Data Transfers

Some service providers may process information outside the United Kingdom.

Where applicable, appropriate measures will be taken concerning international transfers in accordance with relevant data protection requirements.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or to satisfy applicable legal, regulatory, accounting, security, or reporting requirements.

11. Your Privacy Rights

Depending on your circumstances and applicable law, you may have certain rights concerning your personal information.

These may include the right to:

  • Request access to personal information;
  • Request correction of inaccurate information;
  • Request deletion of eligible information;
  • Request restriction of certain processing;
  • Object to certain processing;
  • Request portability of eligible information; and
  • Withdraw consent where processing relies on your consent.

These rights may be subject to legal limitations and exemptions.

To exercise an applicable privacy right, please contact us using the details below.

12. Children’s Privacy

ItsStory.co.uk is intended for a general audience and is not specifically designed for children.

We do not knowingly seek to collect personal information directly from children where parental or guardian consent would be legally required.

13. Third-Party Links

Our content may contain links to external websites, social media platforms, retailers, entertainment services, or other third-party resources.

We do not control these external websites and are not responsible for their privacy practices.

We recommend reviewing the privacy policies of third-party services before providing personal information.

14. Information Security

We take reasonable technical and organisational measures intended to protect personal information under our control.

However, no website, electronic storage system, or internet transmission can be guaranteed to be completely secure.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, technologies, business practices, or applicable requirements.

When appropriate, we will revise the “Last updated” date displayed at the beginning of this policy.

Back to top button